Google Changes its Algorithm; 3 Ways to Optimize your Content 2019

Google has announced a ‘major update’ to the way its core search algorithm works. The changes are likely to affect rankings of one in ten queries made on the search engine.

What this means is that some websites are likely to see a decrease or an ‘improvement’ of up to 10% in their search traffic.

Why is this Google update important?

Well ten percent is a lot especially if your business depends on Google for most of its traffic. Getting a drop of up to ten percent can lead to a huge loss in revenue!

According to Pandu Nayak, Google’s VP of Research, ‘this is the single biggest,’ most positive change they have had in years! That says a lot to a Search Engine Optimization expert.

Whats changing on Google?

Google is implementing what it terms, Bidirectional Encoder Representations from Transformers or BERT for short. According to Inc, BERT is a tool that helps optimize natural language processing (NPL) by using AI and massive data sets to deliver better contextual results.

What that means is that Google is focusing ‘around improving language understanding, particularly for more natural language/conversational queries.

In the past Google used to focus on words that it thought to be important and didn’t took much into the contextual meaning of the search phrase. For example a search on “how to catch a cow fishing?” would bring results related to livestock and cows.

However in New England, the word “cowin the context of fishing means a large striped bass.

In another example from Google, is a search like “can you get medicine for someone pharmacy?”

The old algorithm would pick out the words ‘medicine’ and ‘pharmacy’ and serve you results of nearby drugstores.

Now the new algorithm powered with BERT would notice the words ‘for someone’ and realize you are trying to see if you are allowed to pick up someone’s prescription.

Example of changes in search results

What should I do to optimize my content?

1. Think like your readers

This has always been a point when it comes to SEO, but its now important more than ever.

You need to write your headings in a way addressing a query from a user rather than a bot.

In the past Google has been turning down the need to obsess over keywords when writing your posts. Remember the days you had to write your keywords about five times in the first paragraph? Well its time to move on.

Create your content in the way that is human friendly, instead of trying to game the search engines.

2. Measure your conversion rate

If your conversion rate, for example you were trying to get people to sign up to train in places with mountains, is in the doldrums, its probably likely you were benefiting from the previous algorithm that ignored words like ‘no’ and direct traffic for negatives to your site.

Over the next 30 days traffic might dip on your site, but conversion is supposed to improve otherwise its a sign you need to take a look at your content.

Make sure your content is still relevant, makes use of the right pronouns and is answering a direct query.

3. Don’t cut off pronouns

In the past it was okay to ignore words like ‘no’, ‘to’, ‘with’ in the heading of an article because Google didn’t think much of them.

Things have changed with the BERT update which gives precedence to contextual meaning. That means trying to reduce your headline by cutting these pronouns might also reduce the number of relevant traffic to your site.

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10 Businesses I Learned About on #RedMarketSunday by @iMisred

An opportunity to advertise your products or services to over 99000 followers on Twitter, is what Zimbabwean popular radio personality Samantha ‘Misred’ Musa was offering to many young entrepreneurs in the country.

The initiative titled RedMarketSunday allowed anyone with a business a chance to increase visibility of their works for free. Basically what one had to do was post any product or services they offer on Twitter with the tag #RedMarketSunday and get a free retweet to over 99000 of Misred’s followers.

According to stats released by Misred on Twitter in two weeks, that’s two Sundays, the Hashtag had garnered over 8 million impressions (number of times the tweet was shown) and a reach of over 2 million. Mighty impressive!

Going through some of the tweets made me realize how innovative most Zimbabwean are and decided to compile a list of some favorites.

In no order, here we go:

1. Afronomads – Travel Content Creators

https://twitter.com/AfronomadsZim/status/1185821902775967744

2. The iPhone fixer

3. MK Cabinets – Home Improvements

4. Handmade knit and crotchet

https://twitter.com/EllaCollection_/status/1183348804663336962

5. Kulnew Designs – Curtain, Bedding and Furniture Accessories

https://twitter.com/kulnewdesignszw/status/1185860157328285696

6. Style Cabin – Furniture

https://twitter.com/StyleCabinZw/status/1183348874951483404

7. HWV Cleaning – Cleaning Services

https://twitter.com/HWVCleaning/status/1185895169918459904

8. Byo Merc – Car Hire

9. Inklabzim – T-shirt Printing

https://twitter.com/inklabzim/status/1185888386097266688

10. DailyHampers – Gifts

https://twitter.com/Benhilda_/status/1185906511572275201

These are some of the top businesses I enjoyed, you can share some of yours in the comments section, I know there are lots!

According to Misred, #RedMarketSunday is officially closed after running for 4 weeks every Sunday (I have a feeling, we might see it again soon). For now, all those businesses that got an opportunity and earned new customers are grateful for the opportunity.

That is Digital Marketing Innovation that we try to embrace here at AdMedia, Misred saw an opportunity to use her influence to help young entrepreneurs.

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Why Small Businesses Should Start Investing in Digital Marketing

Do you ever feel like maybe your business is too small to engage in digital marketing or even hiring an agency for that matter?

I want to help you understand why you are probably mistaken. Every business, especially small businesses should have some form of digital marketing in their mix.

What is Digital Marketing?

Digital marketing by definition is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. (Wikipedia)

Now, why do you need to incorporate digital marketing into your business?

According to a 2017 KPMG Online Consumer report, ‘many traditional consumer businesses and new start-ups alike are moving away from models that are shop centric or geographically-focused, to ones that are customer-centric and virtually borderless.’

KPMG Online Consumer Report, 2017

What this trend shows is that businesses in this century are realizing the benefits of being customer focused rather than the old way of being product focused.

Digital marketing was born out of the need to focus on the consumer, which means trying to meet the customer where she or he is. Most consumers these days spend most of their time browsing online, watching YouTube instead of catching up on TV sitcoms, this is where the customer is.

According to a study by eMarketer a US marketing survey company, advertisers will spend over $129 billion on digital advertising in 2019 — more than the $109 billion they plan to spend on “traditional” advertising. Showing how much businesses continue to value digital marketing as a means to acquire and retain customers.

eMarketer Ad Spending Report

You might be thinking digital marketing is only for large brands that have the pocket and know how to embark on such, but boy, are you wrong.

One could argue that small businesses are the ones who stand to benefit more from this kind of marketing. In the old days budgeting for an ad that would be placed on prime time TV wasn’t a joke, placing those billboards up in the busy sections of the streets was a only just a dream for some small businesses.

These high costs for marketing are no longer a case in the days of digital marketing, with a small budget or even no budget at all, small businesses have launched campaigns that went viral and netted them a huge customer base, all they did was be a little creative and used the right tool at the right time.

That’s the new age, ladies and gents.

Small businesses also have a better advantage of defining their customer by niching out, making it easier to target your audience with digital marketing which works better when it’s highly targeted.

Unlike TV ads which broadcasted to both grannies and young adults, in the age of digital marketing, brands can choose to just target a specific demographic that meets their defined consumer persona, which some larger corporations might have difficulties defining because of how tangled their products usually tend to be.

So are you still not convinced that digital marketing is the way to go, are you willing to be that business that bets against the future or the one that seize it to survive? Most people make digital marketing sound difficult than it needs to be, open a Facebook page today, there is your first step!

You can also opt to hire an agency like us (plug), its also an option, just sayin’!

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Read this Before You Invest In a Blog

You have probably heard about a thousand times right now that you need to invest into a blog if you want your website to matter? Are you now thinking about investing into a blog for your business? I have compiled a useful checklist for you to go through before you embark on this journey. I hope you will find it useful somehow.

What is a blog?

This might seem like a stupid question to some, but a genuine place of curiosity to some. In simple terms a blog is a section on your website were you constantly update with articles on different subjects. What you are reading here is part of our blog.

Blog is short for weblog and they have been around for long times now as part of what has become to be known as web 2.0 that allows websites to be more dynamic and less static.

The main use of a blog on a business website is to update customers on what your business is up to, but if you want to tap into the biggest benefit of having a blog on your website, which is to rank higher on Google, you are going to incorporate some useful how to articles on your blog. I will not dwell into what how to blogs are in this article, but in short your blog has to answer questions users of your products and services might be searching.

Do you really need a blog?

The first thing on your checklist should probably be answering the most basic of the questions. Does your business need a blog? The answer for most people is going to be, why not!

A blog is one of those insignificant costs that will hardly show up at the end of the year on your monthly costs. It cost less than five dollars a month to maintain a blog online if you already have a business website running, this cost should be zero.

However, that’s not entirely true to some. If you don’t maintain your blog in house some developers will charge you monthly fees to maintain it for you, if you don’t write articles you might need to look for writers online, whom you will need to pay. At the end of the day though, it might be slightly higher than I stated above.

What are some of the benefits of having a blog?

The internet is awash with articles about just about anything. Do you really need to invest the time and resources it takes to maintain this thing?

You need to check some of the benefits a blog offers to your business.

If you have a business card near you, it is most likely there is a company website on that thing. When was the last time you checked that website? Why don’t you visit it more often, if you don’t? The answer is simple; more websites have fallen into the trap of becoming simple portfolios for business.

Once you visit a website and check their services tab, about section and a couple more pages, there is no reason to check it again, because you will most likely see the same things. This is when a blog becomes a little bit necessary.

A blog will help you keep your customers coming as you are constantly updating your content. Sharing your articles on your social media pages helps you retain some customers who might have forgotten about your website. You will likely get new once who will see your articles and click through.

The biggest benefit of a blog as usually advertised however, is to rank higher on Google and other search engines. It’s part of a program we help small businesses with called Search Engine Optimization. Google ranks websites with useful and constantly updated information higher than others.

You will also catch new customers who might not know your brand, but are facing some of the challenges that you write about in your blog. We know that most people with questions will turn to Google for answers, but a few times will someone search for a specific brand and your website will fail to take advantage of this if you don’t have an updated blog.

A blog is also useful when you need to update customers about changes to your products, policies, supplies or if you are facing any issues customers might need to know.

You can also monetize your blog and earn some extra revenue using advertising platforms like Google Adsense.

Do you have the time to write articles?

Content creation is the most important task when it comes to a blog. Do you have the time and resources to write at least one article every week?

Before you think of starting a blog for your business, you will need to assess how much equipped are you to keep that blog running. You don’t necessarily need to be writing the posts yourself. You can hire other people to write these posts for your business.

You need to make sure you hire trustworthy people who will not reap off these articles from other website, plagiarism will not help you, it might actually cost you if they end up using copyrighted materials. Luckily for you, there are services that will help you hire content creators such as freelancer.com and fiverr.com. If you are looking for those articles specific to your industry and are in Zimbabwe, you can check our content creation services too.

Where are most of your customers?

In this day and age, its highly unlikely that most of your customers are not opening pages online, but if you have one of those rare cases where there are less likely to be people looking for your services online, there might be no reason for you to create a blog for your business.

If you still have any questions after reading this article, I would like to hear them in the comments section or hit me up on [email protected], I will try to help you as much as I can.

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Our Music Marketing Packages

Music Marketing

Here at AdMedia Digital Marketing we offer artists the opportunity to showcase their music to different and new markets. We will use our online marketing skills to help you brand your music; tell your story in your own voice.

online music marketing

Music is becoming more about branding than just lyrics on a tune, an artist’s album is more of a story board and the more consistent you are at telling your story, the better are your chances to shine. AdMedia employs different strategies across your channels such as YouTube, Instagram and Facebook to help you broadcast your story to different people who might connect with you and become hardcore fans that you need to take your music where it needs to be – everywhere.

Our Services:

Artist Branding

We will use our vast knowledge of branding to turn your music into a brand that fans old and new can quickly resonate with. We will turn your story into the center of everything you do, that means we will help you and your management create an online persona that we will use to help you market your music.

Creation of an online persona helps to tell your story and create consistency across your social platforms. This persona will help guide your team or you on how to interact with fans online and make them connect with your story immediately.

Studies show that people can easily connect with your music when they can easily connect with your story, the persona that we’ll help you create will make it easy to do this.

Our branding includes:

  1. Logo creation
  2. Artist profile for publishing
  3. Social media avatars, banners and all other necessary graphics
  4. T-shirts and other necessary gear design and printing
  5. Research and creation of online persona
  6. Any other modifications necessary

YouTube Creation and Maintenance

Whether you already have a YouTube channel or are looking forward to having one, our music marketing packages will help you manage and market your channel to new audiences. Our strategies include the promotion of your channel using Google Ads, analyzing your channel analytics to see how we can improve your channel, monitoring and requesting take downs of fake accounts posting your music.

YouTube can be a great place to connect with your fans if you know which strategies to employ, a lot of different artists were discovered with just YouTube. With our services you don’t have to worry, you are in good hands.

Our YouTube strategies include:

  1. Keywords research
  2. Analytics studies
  3. Channel branding
  4. Video posting and tagging
  5. Lyrics video creation

Social Media Marketing

There are only just about three main social media networks Facebook, Instagram and Twitter, but managing all of them and focusing on your music at the same time might be draining. That is why, if you choose our marketing packages we will assign a social media professional who will help you manage your accounts.

Our team of professional social media marketers will help you engage and increase your followers using authentic methods.

We can also run targeted ads on these social media accounts on your behalf.

Our social media marketing includes:

  1. Posting and engaging with fans
  2. Content creation
  3. Periodic analytics assessments to help improve followers
  4. Increasing followers using different paid and free strategies
  5. Social listening, that is, monitoring your brand online
  6. Accounts management

Newspapers and Online Articles

One of the best way for artists to connect with potential fans is to get featured in different publications such as music blogs, newspaper articles, online magazine and more. We have built relations with some people in these industries and we can use these to help you get features.

Our services include:

  1. Article submissions to over ten publications
  2. Getting interviews from as many publications as possible
  3. Profile publications
  4. Creating adverts to be showed in different publications for things such as events

Website Creation and Mailing List

Your story comes together with an appealing well designed website allowing fans to keep in touch. We will create a branded website that helps you seal all of the above in a neat and strategic way.

You are in better control of your voice if you incorporate your online strategies with a website and luckily you don’t have to worry anymore, with these packages you can get a website from us at a very discounted price.

You can also use this website to capture email addresses from visitors that you will use to market you future projects.

Email is considered one of the most effective tools to promote your music, get fans to watch your videos on YouTube, or leave positive review. We can help you construct appealing emails that will resonate with your fans.

So, tell me again, what are you waiting for? This is clearly the package you have been waiting for to take your music to that next level. Start engaging us right now, you can check out the prices HERE, or request a free assessment of your online channels HERE!

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5 Real Ways To Make Money Online In Zimbabwe

It always seem impossible until you try it! Yes you can make a living online, even in a third world country like Zimbabwe.

I am going to show you five ways you can use to survive in this hard economy.

Disclaimer: First before we dive into anything, I just thought it fair to let your know, these ways are not any make money quick schemes and they definitely involve a lot of work in the beginning  but once you are set up, you are going to thank me (that is assuming you did it the right way [wink emoji])!

Before I started my online journey, I had some wild dreams. Hearing the promises of the internet from a lot of people, being taken away by those quick online money guides (who hasn’t?) I wondered why everyone is not doing this? Like seriously, if you can make $2,000 in one night online, why would you do anything else? Little did I know of the journey that awaited me. I learned the hard way, trust me. Making money online in Zimbabwe or any African country is possible, but its not easy. No its not! You have to be willing to go the extra mile. Devote your time and look forward to no check for some time. I had to go a long waaay before I even got my first payout from online gigs, but I have learned there are ways we can use to speed up your first check. Lets get into it if you don’t mind…

1. The AdSense Way

This is the most common online way of making money for most Zimbabweans.

What is Adsense

Adsense in short is a platform from Google that helps you serve ads on your website. The plan is to simply make a website, about anything. Just find a niche you can focus on, most people advise on starting a website about things you are familiar and interested in maybe knitting or a blog about restaurants if you love food.

This is a great strategy, however its limiting to some of us. I have done a few blogs in the past and the ones that kicked of were not necessarily my interests. They were niches I had seen a way to exploit because there wasn’t enough big competition. You can always do research online of the strategy you use (thank Google, we can all be expects now).

Once you have chosen a niche/topic to focus on, the next thing is to create a website. You can hire services like WH.co.zw, or if you would like to do it on your own. Click here to learn how to create your own website from scratch and attract your first traffic. If you choose to do it on your own, you will need a domain (i.e youraddress.com) you can buy this online for US$10-15 depending on the company you choose to buy from. Once you have your domain, its time to buy hosting, which is explained here. You can buy these two (domain + hosting) from the same company. Then you will need a blog.

Once you have a website running, that is with a few posts, its time to apply for Google Adsense. Applying is easy (follow this link), however Google doesn’t usually approve websites less than six months or with few or poor content! After you are approved it time to set up Google ads to run on your site. If you are not approved don’t fret, we have four more ways, lets move on…

2. Affiliate Marketing

This is the trickiest of them all. Yet its the most paying if you do it right.

Affiliate marketing is more like physical marketing, where you go to teenagers selling services of a game company, because they are the most likely age to be interested. If you sell insurance to them you are just wasting your time!

I hear your question. How do I do it online?

Its much simpler now that you have a website, much much simpler if its on WordPress. All you have to do is sign up to companies that sell products that will likely be of interest to your audience. An example of affiliate marketing is HERE. We know our audience is mostly interested in starting a website, so we write blogs that give true and genuine advise on how to do this. At the same time selling other company services. Links included in most of our posts, include affiliate links. What happens every time you or someone click the link and sign up for services offered, is simple, WE GET PAID! We also offer the same program to people who may be interested in selling our services. Contact us at [email protected] to learn more.

3. Sell Goods and Services

Now that you have learned two of the most common ways of making money, they are common because as you can see, they are pretty much easy and cheap to start. Once you have a blog, which you can get from companies like WH.co.zw, for a mere $60 there is not much you need to pay for.

However, selling goods and services is different. You need goods or services to sell. Sometimes you need an office or warehouse. If you are going to be big, you may need authorization from different players. But don’t fret, you can start small and deal with what comes later.

Assuming you already have the goods to sell, Zimbabwe has been blessed with popular classified websites. Websites that are dedicated to selling goods and services from people like you for free. Sites like classified.co.zw and ownai.co.zw are a starting place for anyone who is serious. All you need to do is sign up, upload pictures of your products, add price and boom you are good to go.

Its that easy, but sadly if you are not selling second hand goods or goods at killer prices, you may find it daunting. You need to do more. Sometimes you may choose to do it on your own. The favorable route for most brands that want to maintain a relationship with their customers is through creating their own store online.

You are much more effective selling on your own branded website, branded to your taste. We can create a professional e-Commerce site for your company at affordable rates. Get a quotation here. E-Commerce maybe a bit costly in the short run, but a good strategy for those who are looking to sustain themselves in the long run.[To get a good look at how e-Commerce is doing in Zimbabwe, read this article.]

4. Join Freelance Communities

Freelance communities, are websites that offer an opportunity for people in different trades to make money.

Assuming you have an always connected network, there are no limits. The most popular community is freelancer.com and fiverr.com. If you have any skill at all, if you can write an article, make a website, design graphics (there are a lot of sites dedicated to graphics, fiverr.com is one), even as big as making an application, you are set to start making money.

Now the only big problem with these communities is being a newbie sucks! They are based on ratings and to get ratings you need to have done some gigs. Imagine starting out with zero ratings, competing for a gig with someone who has a 4.5 rating from 350 people? Not so good.

There are ways to get past this, like sponsoring your bid, getting a few friends to hire and rate you. Its not much but its a start.Your start there is definitely not going to be lovely, but if you are patient enough your luck will strike.

5. Leverage Social Media / Influencer Marketing

This one may be classified under Affiliate marketing, but there is a big difference to the marketing I have mentioned earlier. I have decided to let it have its own point because instead of signing up for affiliate marketing and getting a type of code in the form of URL (website address) or discount code like we do. Brands approach you this time.Well its not always the case, but once I explain it you get what I am saying.

Basically everyone you know and their uncles are on social networks these days. They may not be on Facebook, but they are definitely on WhatsApp, okay maybe Twitter? With this in mind a lot of brands are trying to reach their audience in any way possible using the various social networks available. I take it in Zimbabwe the most popular one is Facebook, so I will be basing most of my examples on it.

A lot of people are making a living out of making use of their popularity on Facebook to attract brands that they will showcase to their fans. Yes even in Zimbabwe, examples include comedy skit makers like Bustop, the new lady on the scene Madam Boss, Comic Pastor. You don’t need to be viral to leverage social media. But you have to be interesting to get attention from followers and brands.

Twitter is for the most talkative, keep your fingers on that keyboard and fire as many 140 characters as you can. Instagram is for your perfect pictures, post as many as you can and follow as many people as you can.

The beautiful thing about Instagram is that it has one of the highest follow back rate you can ever get. Tag and DM accounts share the same content as your profile, if your pictures are great they may share for free or for a price. So basically this strategy is for the ones who are dedicated and it pays off well.

Some people resort to buying fake followers for cheap, however I urge against this because you are literally buying non existing followers as these accounts are not active. Brands may notice, they want to advertise where the conversation is and where they can notice a possibility of Return on Investment.

Facebook is becoming a little blurred on what you can focus on, but live videos seem to be doing well even in Zimbabwe! (Please note, I am generally summarizing in order to keep this post at readable length for a full prognosis on the strategies to get more followers click here.)When you have a large following usually over 5 thousand, you can start promoting other accounts and get deals from brands. You may need to advertise your services on your account and other places to let potential brands know.

So there you have it ladies and gents, five real ways and strategies you can make a living online in Zimbabwe. Let us know what you think works best for you. Leave any questions in the comment section, I will try to reply all.

Would you like to get updates on how to make money online from different people who have gone through the process? Sign up today! Click HERE!

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A Quick Guide to Improve Your Blog’s Search Results with SEO

Spicing up your blog

Imagine you just cooked an awesome meal it tests so great, you know this because you have tasted it while you were cooking. You know that everyone else is going to like it, but how will you make other people want to eat it.

Image of fruit salad to demonstrate spicing up.

You know that even though it tastes great, it doesn’t smell as much. Until someone tastes it, they will never know how great it is. Then you discover something, ‘if I add a little spice, its going to smell great and other folks will definitely want to have a bite!

That’s how SEO works, it’s the spice to your content. Even if you post great articles on your blog every day, its not a guarantee people are going to wanna read it. You need to spice things up, put some SEO init!

What is SEO

SEO is short for Search Engine Optimization, that is the art of making your site appear on top of the organic Search Engine Results page. Note that I put organic there, its going to come in handy later, but first I have to explain something…

Whenever you search on Google, you will see different website links showing up, this page is what we call the Search Engine Results Page (SERP) and usually on this page, the first 3 – 4 results of your search are adverts labeled with the Ad symbol. These ads are paid for by other individuals or organizations who wish to appear on top of the SERP, this is what is called paid search results. There is no other way to appear here other than placing a bid with Google Ads, check out this article for more!

Do I pay to do SEO?

What SEO guarantees you is organic reach. Which means its free, you don’t have to pay Google to be on top of these results, although you may need to pay experts to do it for you or buy plugins like Yoast. If you do your SEO well, you are most likely heading for the top of the organic SEO, its not usually number one but its free and if you are in a competitive industry and manage to land on top of organic SERP, well you are saving a tone of mula, but its not magic to get there.

Metadata

Search engines like Google use robots to view your blog, that is, it sees the website different that humans do. It scans the code that your site is written on and extract the results to show searchers. Your site is a bunch of code like HTML, CSS etc, that browsers decode to know what to show users.

metadata word cloud

Wikipedia describes metadata as data (information), that gives information about other data. On your website your metadata is your Page Title (Title Tag), Meta Description and your Keywords.

You need to pay attention to these because this is how Google determine what your site is about.

A good Title Tag includes a small description of the type of business; don’t do the mistake most website owners do of having a homepage titled ‘Home’, that’s a rookie mistake in web terms. You homepage should include the name of your company and what it does eg ‘Vinny Cements – Buy Quality Lasting Cement Oline, Delivered Countrywide’ is a better option for a title tag. You could also include your location in your title tag to make sure your website is shown to the right location. This sure makes it easy for Google to know what your business is all about.

Description – A good Meta Description is one that includes all the important keywords for a business. Meta Description is the part you see on the SERP just after the title of the page. So Vinny Cements, which is an online seller for local cement brands would like to make sure that their description includes words such as buy cement online, delivering countrywide, free shipment, cheap, affordable cement etc.

Keywords – websites contain what is called Meta tag something that looks like meta name=“Keywords” content=”your keywords”, this is where you are supposed to list all the keywords that will be associated with your site. This used to be of great importance, but since Google constantly improves the way it searches the internet a better way to rank for these keywords is explained below.

Body Economics

Google is becoming intelligent when it comes to searching websites, where people used to fool it by just listing a bunch of keywords and hope to rank higher for it, the competition has just upped with over a billion websites out there, just throwing in keywords isn’t enough anymore.

These days if you really want to rank higher on Google, you need to constantly produce useful content. This is part of the body economics of your website. You need to make sure the body part of your website actually adds value to users.

This is why websites with blogs updated regularly are most likely to rank higher on Google.

If you are just starting out your blog, you need to start by investing in niche topics. These are topics that have little to no competition but are most likely going to add value to your customers. For example Vinny Cements could invest in content that focuses on everyday fixes that could be done using their cement, that will most likely show up when users search for things like ‘how to close a sink hole’.

Backlinks

I don’t know how to say this so that it sinks in, if you really want to matter on Google or any other search engine you need social proof or link proof. That is, important websites in your industry having links to your site is so important.

Google determines the usefulness of content on your site by how much other important sites refer to it. So make sure you have links that point to your website on other important sites.

How to get backlinks

Never buy links on sites that promise to increase your rank on SERP, these are most likely scams, remember the reason I kept saying you need links on important sites is because Google can smell a scam when it is. Buying links means your backlinks are coming from black hat sites that probably have a thousand other links and no content. Which is bad?

To get backlinks you need to identify sites that matter in your industry, usually blogs, ask them for a guest post, where you write content relevant to their site and ask them to post it, some will do it for free while others will ask for a fee, its all good as long as you determine they matter.

After following these steps you need to remember, traffic will not increase to your site overnight. Be patient and keep on finding ways to improve your site.

Other ways to increase traffic include sharing on social media and printing your site on all your business materials, cards, flyers, calendars etc.

After you have done all of the above, congratulations, your site is ready to pop! Good luck!!!

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Whats Google Shopping Ads and how you can use it to grow your business in Zimbabwe

Google Shopping Ads which can be called Product Listing Ads are Cost Per Click (CPC) or Pay Per Click ads which merchants can buy fro Google to show their products.

These ads appear on top of search results on mobile devices and also on the left on desktop devices.

Product Listing Ads are most distinguishable in that they: 1) Feature a product image, and 2) Are tailored towards products and product categories (vs. keywords).

Using Google Shopping To Increase Sales In Zimbabwe

With a partner like us, you can easily turn your online shop into a money making machine.

We will help you set up ads on the Google Ads platform that will help optimize your rank on the search engine. The ads we’ll help you create are particularly effective, because they showcase high quality images on the product listing, as well as the price of the product in question.

Check the below example of a search on “Jordan Shoes” showing the ads in question.

A search showing Google Shopping Ads on top

Because these product listing ads tend to appear at the top of the search engine listings, your product ads are going to appear where searchers are going to be looking the most.

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What is Pay Per Click (PPC) and how we can help you set a campaign in Zimbabwe

Pay Per Click advertising or PPC for short is a type of advertising whereby you pay the network used to serve your ads when a user clicks on one. With pay per click you don’t need to pay for impressions, such as with Display Ads, that means no matter how many times your ad is seen, you will only pay for the ones a user clicked on.

According to Wikipedia, Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads).

These search engines provide ad spaces which your advertisement is placed on. This will help you generate clicks to your website or your Google Business page.

PPC is the most effective among most advertising techniques because it targets users who are already in search of a certain product or service. The traffic is highly targeted meaning chances of conversions are high and you only pay when a user clicks on your ads.

Advertising on Google in Zimbabwe

Pay Per Click (PPC)

As AdMedia Group we can help you manage and optimize your campaigns on the most popular search engine that is Google.

We will assign our Google Ads experts to have a look at your objectives and then formulate a strategy that best suits what you hope to accomplish with your ads.

We will do all the work from creating the campaign, managing it, and monitoring it for improvements.

We focus on Google Ads because according to statistics from GlobalStats, Google accounts for over 75% searches worldwide and better yet 92% of all searches done online in Zimbabwe come from Google.

Thats a figure we could never ignore even if we wanted to.

Advantages of PPC Advertising

  1. As already mentioned above Pay Per Click advertising is one of the most effective forms of advertising. With PPC or CPC you will be able to target users searching for the exact item you have in stock and only pay when the user clicks.
  2. High conversion rate. With PPC you are guaranteed high number of clicks according to statistics which show that 40-50% of all searches result in an ad click. Unlike other forms of advertising which maximize impression, PPC is the one to consider when you want to target customers that are likely to convert.
  3. Its possible to have your whole business depend on Google Ads PPC. You may never need another platform if you manage this one right. You will be guaranteed profit.
  4. Bidding & Budget. Google Ads allows you to place bids and the exact amount of how much you would like to spend. Which will help you to reduce overspending.
  5. Targeting. Google Ads allows you to target users by different categories such as location, language, time and more.

So as you can see there are many benefits to getting on the boat and sailing with us. As AdMedia we are ready to help you increase your sales at least by 20% when you engage us to manage you ad campaigns on Google and also Facebook.

So why wait fill in the form below and we’ll get back to you with a FREE QUOTE.

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