Read this Before You Invest In a Blog

You have probably heard about a thousand times right now that you need to invest into a blog if you want your website to matter? Are you now thinking about investing into a blog for your business? I have compiled a useful checklist for you to go through before you embark on this journey. I hope you will find it useful somehow.

What is a blog?

This might seem like a stupid question to some, but a genuine place of curiosity to some. In simple terms a blog is a section on your website were you constantly update with articles on different subjects. What you are reading here is part of our blog.

Blog is short for weblog and they have been around for long times now as part of what has become to be known as web 2.0 that allows websites to be more dynamic and less static.

The main use of a blog on a business website is to update customers on what your business is up to, but if you want to tap into the biggest benefit of having a blog on your website, which is to rank higher on Google, you are going to incorporate some useful how to articles on your blog. I will not dwell into what how to blogs are in this article, but in short your blog has to answer questions users of your products and services might be searching.

Do you really need a blog?

The first thing on your checklist should probably be answering the most basic of the questions. Does your business need a blog? The answer for most people is going to be, why not!

A blog is one of those insignificant costs that will hardly show up at the end of the year on your monthly costs. It cost less than five dollars a month to maintain a blog online if you already have a business website running, this cost should be zero.

However, that’s not entirely true to some. If you don’t maintain your blog in house some developers will charge you monthly fees to maintain it for you, if you don’t write articles you might need to look for writers online, whom you will need to pay. At the end of the day though, it might be slightly higher than I stated above.

What are some of the benefits of having a blog?

The internet is awash with articles about just about anything. Do you really need to invest the time and resources it takes to maintain this thing?

You need to check some of the benefits a blog offers to your business.

If you have a business card near you, it is most likely there is a company website on that thing. When was the last time you checked that website? Why don’t you visit it more often, if you don’t? The answer is simple; more websites have fallen into the trap of becoming simple portfolios for business.

Once you visit a website and check their services tab, about section and a couple more pages, there is no reason to check it again, because you will most likely see the same things. This is when a blog becomes a little bit necessary.

A blog will help you keep your customers coming as you are constantly updating your content. Sharing your articles on your social media pages helps you retain some customers who might have forgotten about your website. You will likely get new once who will see your articles and click through.

The biggest benefit of a blog as usually advertised however, is to rank higher on Google and other search engines. It’s part of a program we help small businesses with called Search Engine Optimization. Google ranks websites with useful and constantly updated information higher than others.

You will also catch new customers who might not know your brand, but are facing some of the challenges that you write about in your blog. We know that most people with questions will turn to Google for answers, but a few times will someone search for a specific brand and your website will fail to take advantage of this if you don’t have an updated blog.

A blog is also useful when you need to update customers about changes to your products, policies, supplies or if you are facing any issues customers might need to know.

You can also monetize your blog and earn some extra revenue using advertising platforms like Google Adsense.

Do you have the time to write articles?

Content creation is the most important task when it comes to a blog. Do you have the time and resources to write at least one article every week?

Before you think of starting a blog for your business, you will need to assess how much equipped are you to keep that blog running. You don’t necessarily need to be writing the posts yourself. You can hire other people to write these posts for your business.

You need to make sure you hire trustworthy people who will not reap off these articles from other website, plagiarism will not help you, it might actually cost you if they end up using copyrighted materials. Luckily for you, there are services that will help you hire content creators such as freelancer.com and fiverr.com. If you are looking for those articles specific to your industry and are in Zimbabwe, you can check our content creation services too.

Where are most of your customers?

In this day and age, its highly unlikely that most of your customers are not opening pages online, but if you have one of those rare cases where there are less likely to be people looking for your services online, there might be no reason for you to create a blog for your business.

If you still have any questions after reading this article, I would like to hear them in the comments section or hit me up on [email protected], I will try to help you as much as I can.

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Our Music Marketing Packages

Music Marketing

Here at AdMedia Digital Marketing we offer artists the opportunity to showcase their music to different and new markets. We will use our online marketing skills to help you brand your music; tell your story in your own voice.

online music marketing

Music is becoming more about branding than just lyrics on a tune, an artist’s album is more of a story board and the more consistent you are at telling your story, the better are your chances to shine. AdMedia employs different strategies across your channels such as YouTube, Instagram and Facebook to help you broadcast your story to different people who might connect with you and become hardcore fans that you need to take your music where it needs to be – everywhere.

Our Services:

Artist Branding

We will use our vast knowledge of branding to turn your music into a brand that fans old and new can quickly resonate with. We will turn your story into the center of everything you do, that means we will help you and your management create an online persona that we will use to help you market your music.

Creation of an online persona helps to tell your story and create consistency across your social platforms. This persona will help guide your team or you on how to interact with fans online and make them connect with your story immediately.

Studies show that people can easily connect with your music when they can easily connect with your story, the persona that we’ll help you create will make it easy to do this.

Our branding includes:

  1. Logo creation
  2. Artist profile for publishing
  3. Social media avatars, banners and all other necessary graphics
  4. T-shirts and other necessary gear design and printing
  5. Research and creation of online persona
  6. Any other modifications necessary

YouTube Creation and Maintenance

Whether you already have a YouTube channel or are looking forward to having one, our music marketing packages will help you manage and market your channel to new audiences. Our strategies include the promotion of your channel using Google Ads, analyzing your channel analytics to see how we can improve your channel, monitoring and requesting take downs of fake accounts posting your music.

YouTube can be a great place to connect with your fans if you know which strategies to employ, a lot of different artists were discovered with just YouTube. With our services you don’t have to worry, you are in good hands.

Our YouTube strategies include:

  1. Keywords research
  2. Analytics studies
  3. Channel branding
  4. Video posting and tagging
  5. Lyrics video creation

Social Media Marketing

There are only just about three main social media networks Facebook, Instagram and Twitter, but managing all of them and focusing on your music at the same time might be draining. That is why, if you choose our marketing packages we will assign a social media professional who will help you manage your accounts.

Our team of professional social media marketers will help you engage and increase your followers using authentic methods.

We can also run targeted ads on these social media accounts on your behalf.

Our social media marketing includes:

  1. Posting and engaging with fans
  2. Content creation
  3. Periodic analytics assessments to help improve followers
  4. Increasing followers using different paid and free strategies
  5. Social listening, that is, monitoring your brand online
  6. Accounts management

Newspapers and Online Articles

One of the best way for artists to connect with potential fans is to get featured in different publications such as music blogs, newspaper articles, online magazine and more. We have built relations with some people in these industries and we can use these to help you get features.

Our services include:

  1. Article submissions to over ten publications
  2. Getting interviews from as many publications as possible
  3. Profile publications
  4. Creating adverts to be showed in different publications for things such as events

Website Creation and Mailing List

Your story comes together with an appealing well designed website allowing fans to keep in touch. We will create a branded website that helps you seal all of the above in a neat and strategic way.

You are in better control of your voice if you incorporate your online strategies with a website and luckily you don’t have to worry anymore, with these packages you can get a website from us at a very discounted price.

You can also use this website to capture email addresses from visitors that you will use to market you future projects.

Email is considered one of the most effective tools to promote your music, get fans to watch your videos on YouTube, or leave positive review. We can help you construct appealing emails that will resonate with your fans.

So, tell me again, what are you waiting for? This is clearly the package you have been waiting for to take your music to that next level. Start engaging us right now, you can check out the prices HERE, or request a free assessment of your online channels HERE!

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5 Real Ways To Make Money Online In Zimbabwe

It always seem impossible until you try it! Yes you can make a living online, even in a third world country like Zimbabwe.

I am going to show you five ways you can use to survive in this hard economy.

Disclaimer: First before we dive into anything, I just thought it fair to let your know, these ways are not any make money quick schemes and they definitely involve a lot of work in the beginning  but once you are set up, you are going to thank me (that is assuming you did it the right way [wink emoji])!

Before I started my online journey, I had some wild dreams. Hearing the promises of the internet from a lot of people, being taken away by those quick online money guides (who hasn’t?) I wondered why everyone is not doing this? Like seriously, if you can make $2,000 in one night online, why would you do anything else? Little did I know of the journey that awaited me. I learned the hard way, trust me. Making money online in Zimbabwe or any African country is possible, but its not easy. No its not! You have to be willing to go the extra mile. Devote your time and look forward to no check for some time. I had to go a long waaay before I even got my first payout from online gigs, but I have learned there are ways we can use to speed up your first check. Lets get into it if you don’t mind…

1. The AdSense Way

This is the most common online way of making money for most Zimbabweans.

What is Adsense

Adsense in short is a platform from Google that helps you serve ads on your website. The plan is to simply make a website, about anything. Just find a niche you can focus on, most people advise on starting a website about things you are familiar and interested in maybe knitting or a blog about restaurants if you love food.

This is a great strategy, however its limiting to some of us. I have done a few blogs in the past and the ones that kicked of were not necessarily my interests. They were niches I had seen a way to exploit because there wasn’t enough big competition. You can always do research online of the strategy you use (thank Google, we can all be expects now).

Once you have chosen a niche/topic to focus on, the next thing is to create a website. You can hire services like WH.co.zw, or if you would like to do it on your own. Click here to learn how to create your own website from scratch and attract your first traffic. If you choose to do it on your own, you will need a domain (i.e youraddress.com) you can buy this online for US$10-15 depending on the company you choose to buy from. Once you have your domain, its time to buy hosting, which is explained here. You can buy these two (domain + hosting) from the same company. Then you will need a blog.

Once you have a website running, that is with a few posts, its time to apply for Google Adsense. Applying is easy (follow this link), however Google doesn’t usually approve websites less than six months or with few or poor content! After you are approved it time to set up Google ads to run on your site. If you are not approved don’t fret, we have four more ways, lets move on…

2. Affiliate Marketing

This is the trickiest of them all. Yet its the most paying if you do it right.

Affiliate marketing is more like physical marketing, where you go to teenagers selling services of a game company, because they are the most likely age to be interested. If you sell insurance to them you are just wasting your time!

I hear your question. How do I do it online?

Its much simpler now that you have a website, much much simpler if its on WordPress. All you have to do is sign up to companies that sell products that will likely be of interest to your audience. An example of affiliate marketing is HERE. We know our audience is mostly interested in starting a website, so we write blogs that give true and genuine advise on how to do this. At the same time selling other company services. Links included in most of our posts, include affiliate links. What happens every time you or someone click the link and sign up for services offered, is simple, WE GET PAID! We also offer the same program to people who may be interested in selling our services. Contact us at [email protected] to learn more.

3. Sell Goods and Services

Now that you have learned two of the most common ways of making money, they are common because as you can see, they are pretty much easy and cheap to start. Once you have a blog, which you can get from companies like WH.co.zw, for a mere $60 there is not much you need to pay for.

However, selling goods and services is different. You need goods or services to sell. Sometimes you need an office or warehouse. If you are going to be big, you may need authorization from different players. But don’t fret, you can start small and deal with what comes later.

Assuming you already have the goods to sell, Zimbabwe has been blessed with popular classified websites. Websites that are dedicated to selling goods and services from people like you for free. Sites like classified.co.zw and ownai.co.zw are a starting place for anyone who is serious. All you need to do is sign up, upload pictures of your products, add price and boom you are good to go.

Its that easy, but sadly if you are not selling second hand goods or goods at killer prices, you may find it daunting. You need to do more. Sometimes you may choose to do it on your own. The favorable route for most brands that want to maintain a relationship with their customers is through creating their own store online.

You are much more effective selling on your own branded website, branded to your taste. We can create a professional e-Commerce site for your company at affordable rates. Get a quotation here. E-Commerce maybe a bit costly in the short run, but a good strategy for those who are looking to sustain themselves in the long run.[To get a good look at how e-Commerce is doing in Zimbabwe, read this article.]

4. Join Freelance Communities

Freelance communities, are websites that offer an opportunity for people in different trades to make money.

Assuming you have an always connected network, there are no limits. The most popular community is freelancer.com and fiverr.com. If you have any skill at all, if you can write an article, make a website, design graphics (there are a lot of sites dedicated to graphics, fiverr.com is one), even as big as making an application, you are set to start making money.

Now the only big problem with these communities is being a newbie sucks! They are based on ratings and to get ratings you need to have done some gigs. Imagine starting out with zero ratings, competing for a gig with someone who has a 4.5 rating from 350 people? Not so good.

There are ways to get past this, like sponsoring your bid, getting a few friends to hire and rate you. Its not much but its a start.Your start there is definitely not going to be lovely, but if you are patient enough your luck will strike.

5. Leverage Social Media / Influencer Marketing

This one may be classified under Affiliate marketing, but there is a big difference to the marketing I have mentioned earlier. I have decided to let it have its own point because instead of signing up for affiliate marketing and getting a type of code in the form of URL (website address) or discount code like we do. Brands approach you this time.Well its not always the case, but once I explain it you get what I am saying.

Basically everyone you know and their uncles are on social networks these days. They may not be on Facebook, but they are definitely on WhatsApp, okay maybe Twitter? With this in mind a lot of brands are trying to reach their audience in any way possible using the various social networks available. I take it in Zimbabwe the most popular one is Facebook, so I will be basing most of my examples on it.

A lot of people are making a living out of making use of their popularity on Facebook to attract brands that they will showcase to their fans. Yes even in Zimbabwe, examples include comedy skit makers like Bustop, the new lady on the scene Madam Boss, Comic Pastor. You don’t need to be viral to leverage social media. But you have to be interesting to get attention from followers and brands.

Twitter is for the most talkative, keep your fingers on that keyboard and fire as many 140 characters as you can. Instagram is for your perfect pictures, post as many as you can and follow as many people as you can.

The beautiful thing about Instagram is that it has one of the highest follow back rate you can ever get. Tag and DM accounts share the same content as your profile, if your pictures are great they may share for free or for a price. So basically this strategy is for the ones who are dedicated and it pays off well.

Some people resort to buying fake followers for cheap, however I urge against this because you are literally buying non existing followers as these accounts are not active. Brands may notice, they want to advertise where the conversation is and where they can notice a possibility of Return on Investment.

Facebook is becoming a little blurred on what you can focus on, but live videos seem to be doing well even in Zimbabwe! (Please note, I am generally summarizing in order to keep this post at readable length for a full prognosis on the strategies to get more followers click here.)When you have a large following usually over 5 thousand, you can start promoting other accounts and get deals from brands. You may need to advertise your services on your account and other places to let potential brands know.

So there you have it ladies and gents, five real ways and strategies you can make a living online in Zimbabwe. Let us know what you think works best for you. Leave any questions in the comment section, I will try to reply all.

Would you like to get updates on how to make money online from different people who have gone through the process? Sign up today! Click HERE!

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