Harare.Life – Social Engagement

Harare.Life Magazine is a youthful online media, that focuses on engaging young Zimbabweans with appealing visuals and lifestyle. Their main aim is to start conversations that help improve lifestyles of millions of young Zimbabweans.

Given the challenges with such a brand that tries to appeal to different demographics in a country that has a huge income gap, Harare.Life needed something that can increase their influence to different segments of their audience.

Their goal was to use social media to draw fans to their brand.

Client:
Harare.Life Magazine
Date:
September 15, 2018
Website:
harare.life
Category:
Publishing
Share Project:

The Brief

After a week of market research and social media data analysis, we determined that Harare.Life could increase their appearance among many young Zimbabweans of different backgrounds by offering modeling services.

We worked with their team to create a website that would help them catch sign up from different candidates and then select top models to work with. We also drafted a social media campaign that ran on Facebook and Instagram.

In a few weeks their Facebook page grew from nothing to almost 500 followers, and their budget was very small but we managed to leverage our knowledge of Social Media Marketing to improve the results.

In a few months, using strategies developed by AdMedia, they managed to increase their Instagram @hararelifemodels following to over ten thousand followers.

SEO Conversion

Their website improved in its Google rankings and a boost in their local SEO, seeing first page results for searches like 'Modeling Agency in Harare'!

Social Media Marketing

Our SMM skills have improved their presence on both Facebook and Instagram.

Improved Brand Awareness

Improvements in social media followings and local SEO have also improved brand awareness for Harare.Life Models.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

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