Content Marketing
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Beat the competition
Get on top of your game when you hire us to create content that engages and help you achieve your goals.
Start Creating
Our Content Marketing Strategy includes:
- videos
- articles / blog posts
- e-books
- infographics
- newsletters
- social posts
“your digital marketing shouldn’t be guess work!”
The biggest mistake many business make is failure to understand their customers and what they are looking for. This is the whole center of content marketing, it start with the customer, it is for the customer.
Content Marketing seeks to meet customer’s needs while placing your brand alongside.
Batanai Sandura
Digital Marketing Specialist
The Process
Research
The first thing for us is to understand your audience so that we know what content to serve them. The process includes:
- Audience Research
- Building Personas / User Journeys
- Analyzing Data from Trends
Planning
This is where we turn our research into actionable data. At this stage we are:
- Creating Keywords to Target
- Producing Editorial Calendars
- Building Content Topic Pillars
Creation & Connection
This is the our stage of storytelling and execution. We will also connect your story to your targeted audience using different channels.
Measurement
The final stage of our content creation and marketing process is measurement. We need to understand how your content is doing constantly.
At this stage we will also be looking for ways to improve where your data is not doing well.
Want to try our services?
You can start enjoying all the benefits that Content Marketing has to offer today, simply click the button and drop us a line, we will get back to you as soon as possible. Be a champion!
